Makes for a very cool video. No purpose to it as far as actually selling it, but the whole glowing paint thing could be worked into design eventually.
Watch a Lexus RC F Monitor its Driver’s Heartbeat with Special Paint
Watch the below video as an RC-F covered in electroluminescent paint which pulses in time with a driver's pulse gets put into action.
Coolest thing to happen to the RC-F yet (unless Rocket Bunny kits are you thing)
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Coolest thing to happen to the RC-F yet (unless Rocket Bunny kits are you thing)
Ford isn’t the only automaker experimenting with electroluminescent finishes.
Lexus Australia has teamed up with Tricky Jigsaw, M&C Saatchi Australia’s creative tech division, to create a one-of-a-kind Lexus RC F that has a heartbeat. No seriously, the paint on this Lexus RC F moves in time with a driver’s pulse, thanks to electroluminescent paint from Ohio-based Lumilor. The coat of paint is integrated with an electronics setup that feeds data through a collection of sensors attached to the driver.
According to Ben Cooper, Group Innovation Director of Tricky Jigsaw, the goal of the Lexus RC F project was to develop “a car that’s connected to the driver and displays their heartbeat in real-time. Bringing the thrill of driving the Lexus RC F to life.”
The concept took about six months to build and has other possible applications like developing a vehicle that could potentially understand a driver’s biometric outputs. For example, a car could possibly temper road rage or recognize a tired driver by mapping biometric signals with telematric data.
Check out a video of the Lexus RC F gaining a heartbeat below.
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This can be seen as helping to sell it, not directly as in "$_ _, _ _ _ BUY ONE NOW!!!" but indirect, indirect marketing and branding, getting and keeping people engaged, spreading brand awareness, keeping the message of "RC-F" continuing in the minds of the crowd.Makes for a very cool video. No purpose to it as far as actually selling it, but the whole glowing paint thing could be worked into design eventually.
But there really isn't any practical application. I could see it being maybe more useful on public transportation. Perhaps the doors to the subway car could turn green just before they open, and in the case of the SkyTrain in Vancouver, this paint could make the cars look really cool instead of a bit ugly travelling round the city.
Seeing how Ford and other car makers eventually use it and how they use it will be rather interesting.
I'd like to see Lexus stick to the same execution as seen here although i could care less for the heart pulsing.
I'd like to see Lexus stick to the same execution as seen here although i could care less for the heart pulsing.
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