Makes for a very cool video. No purpose to it as far as actually selling it, but the whole glowing paint thing could be worked into design eventually.
Ford isn’t the only automaker experimenting with electroluminescent finishes.
Lexus Australia has teamed up with Tricky Jigsaw, M&C Saatchi Australia’s creative tech division, to create a one-of-a-kind Lexus RC F that has a heartbeat. No seriously, the paint on this Lexus RC F moves in time with a driver’s pulse, thanks to electroluminescent paint from Ohio-based Lumilor. The coat of paint is integrated with an electronics setup that feeds data through a collection of sensors attached to the driver.
According to Ben Cooper, Group Innovation Director of Tricky Jigsaw, the goal of the Lexus RC F project was to develop “a car that’s connected to the driver and displays their heartbeat in real-time. Bringing the thrill of driving the Lexus RC F to life.”
The concept took about six months to build and has other possible applications like developing a vehicle that could potentially understand a driver’s biometric outputs. For example, a car could possibly temper road rage or recognize a tired driver by mapping biometric signals with telematric data.
Check out a video of the Lexus RC F gaining a heartbeat below.
This can be seen as helping to sell it, not directly as in "$_ _, _ _ _ BUY ONE NOW!!!" but indirect, indirect marketing and branding, getting and keeping people engaged, spreading brand awareness, keeping the message of "RC-F" continuing in the minds of the crowd.Makes for a very cool video. No purpose to it as far as actually selling it, but the whole glowing paint thing could be worked into design eventually.