[Lex Luther]

This is the video launch of the Lexus RC Coupe. It's high on drama and the color red. The whole video runs 1:38 and does a really good job of conveying intensity, passion and excitement. Other than the art of it though, there isn't much else to say. Check out the video for yourself.

 

[rwdftw]

nice find

loving these promo videos

cant wait to see more actual videos of the RC in action

 

[Lex Luther]

Videos like these are exciting but more for their value as video art than for actually advertising the RC350. I mean its just a series of images that evoke an emotional response from the viewer. It's not like there is any information on the car. Pure lifestyle advertising.

 

[rwdftw]

everybody knows red is the fastest color

 

[spoonful]

everybody knows red is the fastest color

except for black, which you'll never see speeding through the night

 

[soarer]

except for black, which you'll never see speeding through the night

that is true haha.
but red is truely the fastest color, people see it and associate it with fast cars like ferrari's