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Discussion Starter #1
This is the video launch of the Lexus RC Coupe. It's high on drama and the color red. The whole video runs 1:38 and does a really good job of conveying intensity, passion and excitement. Other than the art of it though, there isn't much else to say. Check out the video for yourself.

 

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Discussion Starter #3
Videos like these are exciting but more for their value as video art than for actually advertising the RC350. I mean its just a series of images that evoke an emotional response from the viewer. It's not like there is any information on the car. Pure lifestyle advertising.
 
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