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Yea no Joke...
Why Unhappy Retirees Are Driving BMWs - Business InsiderOn the other hand, the happiest retirees in comparably luxurious cars are driving Lexus' — and in a five-year price comparison, Moss and his team found that owning a Lexus costs 16% less than a BMW. Happy retirees, he found, bought their cars for "comfort" and "cushion."