[spoonful]

From the Lexus USA Dealer meetings:

There were enticing previews of commercials for the RC and NX, coming to Lexus showrooms within the next two months. There was Akio Toyoda inspiring the crowd with his passionate message. There were plenty of light-hearted moments. But the overall message was clear: Be proud of what Lexus has done in the last 25 years, push to make the next 25 years even bette

A Mirror and a Crystal Ball | Toyota DriverSeat

 

[Lex Luther]

Lexus is in a interesting position. The Germans are still out in front but Lexus is within striking distance of them all. They are in a spot where their strategy for the next 25 years can make all the difference as to whether they overtake the Germans or remain trailing by a bit.

 

[spoonful]

Lexus is in a interesting position. The Germans are still out in front but Lexus is within striking distance of them all. They are in a spot where their strategy for the next 25 years can make all the difference as to whether they overtake the Germans or remain trailing by a bit.

Will that get your RC into the showroom any faster?

 

[DCRH]

Lexus is in a interesting position. The Germans are still out in front but Lexus is within striking distance of them all. They are in a spot where their strategy for the next 25 years can make all the difference as to whether they overtake the Germans or remain trailing by a bit.

That is something which will make the coming few years interesting as they will have these new vehicles well tapped into the market and more models.

 

[O.L.T.]

Can't wait to see those commercials.
So far from what i have seen lexus has done a great job with coming up with uniquely theme'd commercials, future commercials will be interesting.

 

[spoonful]

they'll just idealize the RC and reaffirm your purchase decision...