Lexus has a new RC-F simulator using Occulus Rift...
Go look at professional flight simulators, of MotoGP/Formula 1 sims. They are lifelike and state of the art. Great for training, this is a sales tool, its not designed to be real, otherwise why should one purchase the real when can simply make do with the real image...This driving simulator seems fairly bare bones at the moment, but it makes me excited for what this technology will become in the future. 10-15 years from now, this will look great and be really, really cool.