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Discussion Starter · #4 ·
This type of vehicle has appeal for many urban customers. It is a limited market though. The car really only caters to a select type of person. I think that it can be a success if they do a good job. I only say that because there have been many examples of bad city cars in the past.
 

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Lexus models don't strike me as simply fancy Toyotas. I don't think that they would do that here. If it is based on the Yaris, I think they will do a good job of differentiating it.
Years ago that was the case, but these days there's a much bigger divide between the two, the former just wouldn't fly in today's really competitive industry.
 

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Years ago that was the case, but these days there's a much bigger divide between the two, the former just wouldn't fly in today's really competitive industry.
Years ago though Lexus were simply rebadged JDM Toyotas, there was no market overlap and no one was the wiser. Which is the large difference between what Lexus does and what GM does...
 

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Discussion Starter · #15 ·
Do Lexus vehicles usually run on Toyota platforms, or do they have their own dedicated platforms? I suppose it could also be a mixed bag.

I don't think it is the worst thing to share platforms since that is what Lincoln is doing and that is working out pretty well for them. What I mean is that you can't tell easily that it is just a rebadged model. That is the key, and I don't think that Lexus will fall into the trap.
 
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