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Lexus USA general manager Jeff Bracken thinks Tesla's strategy may have viability for selling to a younger gen...
Lexus Interested in Tesla's Mall Showroom Strategy | Lexus EnthusiastThe model that Tesla has to open up their outlets in shopping malls is a clever one, (and) I think they’re getting a lot of folks to stop in and learn about Tesla,” Jeff Bracken, group vice president-Lexus at Toyota Motor Sales U.S.A. recently told a crowd at a late November media gathering here.
“We’re interested to watch what (Tesla does), how the business model works and what kind of customers wander into their outlets,” he says. “That’s really interesting to us and that’s about as much as I would be able to share with you today.”