Last year's US luxury sales race just finished, but this year's is already under way, and it turns out that it is pretty interesting. Lexus sold more than both Mercedes-Benz and BMW in February, and that was thanks to a very strong showing from the brand's sport utility vehicles.
Lexus saw its sales increase 0.4% compared to the same month last year for a total of 23,090. Mercedes-Benz had its sales decrease 2.9% with 22,941 units, and BMW also saw a decrease in sales of 11% for a total of 22,498. If you measure Lexus SUVs alone, they saw an 18% increase in sales this February.
BMW actually saw its SUV sales increase by 7.1%, but that was not enough to compensate for the 19% decline in car sales that the brand endured.“As leaders in luxury crossover vehicles, it’s no surprise to us that our SUV lineup continues to propel our sales performance,” Jeff Bracken, group vice president and general manager for Lexus, said Tuesday in a statement. The brand’s car deliveries fell 16 percent.
Mercedes-Benz, on the other hand, may have seen a decrease in sales due to disciplined incentive reductions. Incentivs were decreased by 24%.
Lexus Outsells Mercedes, BMW in February on U.S. Love for SUVs - Bloomberg Business