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Cool Test being done here with the RC-F, a first for many including myself:

AoL video series Translogic has bypassed the subjective parts of an automotive review and gone straight to the hard data — here’s host Jonathon Buckley hooked up to biometric equipment while driving the Lexus RC F:
 

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Actually they haven't bypassed subjectivity in the slightest. If you're a diehard BMW fan driving the newest M4 while hooked up to a biometric machine is going to show even more heightened enjoyment as you're pandering to base wants and satisfying preconcieved notions that this car is freaking awesome. You could argue this actually brings bias into the picture yet masks it as subjective.

Data without context is just a lie waiting to be told.
 

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Its still pretty interesting and I do think that if you did this test with a larger sample size for comparison, you could probably get some accurate information. I think that it doesn't really tell us too much unless we have some other vehicle that they have done the same thing with for comparison.
 
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