Lexus has only been around for 25 years, but in that short time Lexus has caught up to other brands, and even surpassed them in certain areas. Here is one of those areas that Lexus is beating out all its rivals.
Kelley Blue Book picked Lexus (again) as the top brand in its 2014 Brand Image Awards. Lexus' ES sedan, RX crossover, IS sedan and LX 570 SUV helped to propel Lexus into the top spot.
The Brand Image Awards survey recognize automakers' outstanding achievements in creating and maintaining brand attributes which manage to win new-vehicle buyers. The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Luxury Watch study. Brand Watch is an online brand and model perception tracking study surveying over 12,000 new-vehicle customers annually on Kelley's website.
On top of this award, KBB also named Lexus the brand with the lowest projected ownership costs during the first five years of ownership.
Most trusted and lowest cost of ownership? Sounds like a good deal to me.