i thought that was cool, at least they did something out of the ordinary so you're not falling asleep through the whole thing.
you got it, right on point, it's memorable and not just another car commercial but a car commercial with something you don't normally see from one.That's true. If I saw this on tv it would be one of those commercials where I watch the whole thing, and then at the end I would be like "that was cool, but it doesn't have much to do with the car." I guess part of the point is just making something memorable, and if its associated with Lexus then they've made a brand impression.
that makes it something even more to appreciate and another reason to like this even moreI saw this yesterday, It went viral on the interwebs. I had no idea they used real people just to hang there. Impressive!