Lexus makes new brand video called "STROBE"

2783 Views 5 Replies 3 Participants Last post by soarer, Jul 5, 2014

Lex Luther

Discussion Starter · Jul 2, 2014

Lexus is promoting it's new company attitude through a campaign called Amazing in Motion, and it's latest installation is called "STROBE." The video doesn't have much to do with Lexus really, but as far as being a form of art, it is really cool.

Lexus put up LED "Lightmen" across the tallest buildings in Kuala Lumpur. The men light up one at a time in a kind of stop motion, flip-book type style.

It was created by CHI & Partners London and directed by Adam Berg from Stink Productions. The project took 40 engineers to build and control the large-scale rigging from where the Lightmen were suspended. The lightment took 6 weeks to build, each containing 1,680 LEDs and a wireless control module.

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soarer

· #2 · Jul 2, 2014

i thought that was cool, at least they did something out of the ordinary so you're not falling asleep through the whole thing.

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Lex Luther

Discussion Starter · #3 · Jul 3, 2014

That's true. If I saw this on tv it would be one of those commercials where I watch the whole thing, and then at the end I would be like "that was cool, but it doesn't have much to do with the car." I guess part of the point is just making something memorable, and if its associated with Lexus then they've made a brand impression.

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soarer

· #4 · Jul 3, 2014

Lex Luther said:
That's true. If I saw this on tv it would be one of those commercials where I watch the whole thing, and then at the end I would be like "that was cool, but it doesn't have much to do with the car." I guess part of the point is just making something memorable, and if its associated with Lexus then they've made a brand impression.

you got it, right on point, it's memorable and not just another car commercial but a car commercial with something you don't normally see from one.

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Odetta

· #5 · Jul 3, 2014

I saw this yesterday, It went viral on the interwebs. I had no idea they used real people just to hang there. Impressive!

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soarer

· #6 · Jul 5, 2014

Odetta said:
I saw this yesterday, It went viral on the interwebs. I had no idea they used real people just to hang there. Impressive!

that makes it something even more to appreciate and another reason to like this even more

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