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Lexus is promoting it's new company attitude through a campaign called Amazing in Motion, and it's latest installation is called "STROBE." The video doesn't have much to do with Lexus really, but as far as being a form of art, it is really cool.
Lexus put up LED "Lightmen" across the tallest buildings in Kuala Lumpur. The men light up one at a time in a kind of stop motion, flip-book type style.
It was created by CHI & Partners London and directed by Adam Berg from Stink Productions. The project took 40 engineers to build and control the large-scale rigging from where the Lightmen were suspended. The lightment took 6 weeks to build, each containing 1,680 LEDs and a wireless control module.
Lexus put up LED "Lightmen" across the tallest buildings in Kuala Lumpur. The men light up one at a time in a kind of stop motion, flip-book type style.
It was created by CHI & Partners London and directed by Adam Berg from Stink Productions. The project took 40 engineers to build and control the large-scale rigging from where the Lightmen were suspended. The lightment took 6 weeks to build, each containing 1,680 LEDs and a wireless control module.







