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This is a pretty intense video. The words they use -- "supple", and "listless". Very poetic. It makes an impression and that is the important thing. The trick to these videos is to make them interesting as a piece of art instead of making them a car commercial. I think that Lexus has achieved this.
 

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This is a pretty intense video. The words they use -- "supple", and "listless". Very poetic. It makes an impression and that is the important thing. The trick to these videos is to make them interesting as a piece of art instead of making them a car commercial. I think that Lexus has achieved this.
Yup, that's it.
Going about marketing in different ways like that sure do help, people are used to the same old type of marketing, time for more unique things like this.
 

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I also think that advertising online has spurred a lot of this. You no longer are semi forced to watch ads during commercial breaks on tv. On the internet if you aren't entertained by the ad then you can just skip it, or look at a different window or something. It makes a new challenge for advertisers and brands
 

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Discussion Starter #6
not necessarily, when the metric is impressions forcing people to switch windows or skip forward still counts as an impression ;) Besides a good chunk of what we see is simply TV, on the internet...

Oh and here's another one from Lexus Japan..

 

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Seeing the RC-F drifting like that in a good portion of Lexus video's makes me wonder how many of these we could end up seeing some of the many professional drifting championship series out there.
 
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