Haggling for the perfect car deal is expected of shoppers and we even have a whole forum section dedicated to the art but, Lexus wants to take the haggling out of the buying experience and 11 Lexus dealerships are already testing out this new pilot program called Lexus Plus.
Before we get to the pricing portion of this program, let’s talk about the process of purchasing a new vehicle and the following customer service experience. From browsing for the perfect RC 350 to delivery, owners would have dealt with an army of salespeople, service consultants, and guys from finance, etc. With the new Lexus Plus model, shoppers will go through the whole process with one sales consultant and that person will be the main point of contact for everything from appointment scheduling to delivery and even future service appointments. Dedicated consultants can only further improve Lexus’ already sparkling customer service reputation.
As for the upfront pricing program, each vehicle has a label on its windshield showing shoppers the sticker price and then it lists the factory incentives and any other additional discounts that’s calculated into the final no-haggle price. A Lexus dealership in Omaha is one example, an IS sedan recently had a sticker price of $46,494 and the no-haggle price was listed as $40,719. For the majority of us, that could be a better deal than what other non-Lexus Plus dealerships will offer and there’s no more back-and-forth negotiations that could go on for hours. This way, people who hates haggling won’t have to jump through hoops but, it also means that we won’t be able to talk them into giving us extras like floor mats and extended warranties anymore.
Currently, Lexus Plus is a voluntary pilot program but maybe it’ll spread to more dealerships shortly because the Omaha dealership is seeing positive results.