Lexus CT 200h Video Art Project from Korea

3077 Views 7 Replies 3 Participants Last post by soarer, Apr 1, 2014

Lex Luther

Discussion Starter · Mar 25, 2014

Here we have a video and some photos of a team of Korean artists project that features the Lexus CT 200h. The pictures are cool, and there is a Lexus in them, so I guess that Lexus is happy with the result.

The project involves using different materials and other chromatic elements to surround and encapsulate the the CT 200h.

I take it that this is part of Lexus' lush to appeal to younger buyers. While its cool art, I'm not sure it makes me want to buy a Lexus any more.

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rwdftw

· #2 · Mar 25, 2014

ow my eyes... so much contrast in that last one

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soarer

· #3 · Mar 25, 2014

I thought this was cool, unique way to promote the Lexus CT in an unusual way.

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rwdftw

· #4 · Mar 27, 2014

it is very cool photography that is for sure

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Lex Luther

Discussion Starter · #5 · Mar 27, 2014

I think that this is a good way to get people who wouldn't normally look at cars just for fun to take a look at the car because it is embedded in art. And this art is pretty good. Cool to look at. I wonder where they put this in order to get people to look at it though. Just websites, do they play this video in dealerships? I am guessing it is aiming at being a viral video probably.

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soarer

· #6 · Mar 29, 2014

Lex Luther said:
I think that this is a good way to get people who wouldn't normally look at cars just for fun to take a look at the car because it is embedded in art. And this art is pretty good. Cool to look at. I wonder where they put this in order to get people to look at it though. Just websites, do they play this video in dealerships? I am guessing it is aiming at being a viral video probably.

that it is, it's likely part of their marketing mission, step away from attracting the same old demographic and try reaching out to new folks. maybe we'll see some more new and unusual faces behind the wheel of new lexus vehicles in the not too distant future

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rwdftw

· #7 · Apr 1, 2014

they never explained how this photo was made

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soarer

· #8 · Apr 1, 2014

I can't even being to imagine how it was made, quite epic. I don't even know what all that blue stuff could possibly be.

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