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Discussion Starter · #1 ·
Lexus is once again challenging for the US luxury sales crown this year. In May, the Japanese automaker outsold Mercedes-Benz for the second time in five months. It trailed BMW, the current market leader, by 12,000 units.

Once the NX crossover and the RC coupe comes out, Lexus could be hot on the heels of BMW too.

Lexus actually sold more than both BMW and Mercedes Benz, but that was derailed following the earthquake and tsunami in Japan in 2011.

Sales data shows that Lexus is actually leading in the first quarter of 2014. Lexus moved 65,475 vehicles while Mercedes-Benz moved 63,483 vehicles and BMW moved 63,353 vehicles leave its dealers.

Lexus Once Again Competitive in Luxury Sales Race » AutoGuide.com News
 

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Discussion Starter · #3 ·
Well Lexus is coming out with new models too. It has the NX coming out which should be a good seller. I wouldn't completely count out Lexus is all I'm saying.
 

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Discussion Starter · #6 ·
Lexus may lose but I think that it is not for lack of trying. Lexus is coming out with new models as well. Other brands may sell more vehicles, but in the next few years Lexus may be able to get back into the running more seriously. I mean they were the leaders for a really long time, so you can't completely rule them out.
 

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Yeah, and just this morning I saw the below article on the new Mercedes GLB, Mercedes-Benz GLB-Class Under Development » AutoGuide.com News

yet another model, its a battle Lexus will lose
Well it looks like to me that Mercedes and BMW are seeting the trend with these small vehicles. I don't think its on lexus' radar. I mean we would have heard something by now. How muc smaller does everyone want to go.

What... is everyone going broke?
 

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yeah for now it's really with the top german luxury brands.
i think japanese car makers like lexus still have potential to get into all those segments or at least most of them
 

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Discussion Starter · #9 ·
What... is everyone going broke?
I think that basically is the case. People want to be in luxury vehicles still but they aren't making more money really. If people aren't making more money, what do you do? You make the luxury cars cheaper and smaller. I also think there is a bit more desire for small vehcles too, so it all makes sense.
 

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yeah for now it's really with the top german luxury brands.
i think japanese car makers like lexus still have potential to get into all those segments or at least most of them
There is always potential if you play your cards right but at the end it all depends on if all the fishies bite.

I think that basically is the case. People want to be in luxury vehicles still but they aren't making more money really. If people aren't making more money, what do you do? You make the luxury cars cheaper and smaller. I also think there is a bit more desire for small vehcles too, so it all makes sense.
For now that seems like the game plan for everyone domestic and even imports. Have you heard of the terms for the loans. 84 months loans? Pennies a month?! Just think of the interests, you'd be paying more interest than principle. Congrats! they just found another way to dig their grave a little deeper.
 

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you're right, all depends on how they play their cards, they have the means to do it if they want but if they don't then there must be some good reason for it, be it obvious to anyone or something someone with more of a deeper understanding of the auto industry can explain
 

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Discussion Starter · #12 ·
Getting people to commit to longer loan terms I think could end up being disastrous eventually. If the economy falters, there will be more people with loans generally, and when they can't pay them back that is going to cause big problems.
 

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Getting people to commit to longer loan terms I think could end up being disastrous eventually. If the economy falters, there will be more people with loans generally, and when they can't pay them back that is going to cause big problems.
The problem is that the term is so far stretched that within that time period they might end up getting themselves in another loan of some sorts. Its just a snowballing effect.
 

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Yeah sadly, with plans stretching out to 7 and 8 years there's no doubt that within that time, if there credit rating even just barely passes them, they will go for the loan, like you said, snowballing effect
 

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Lexus wins on price. Thats basically how they did it before and how they will have to do it again. Theres nothing better about a Lexus over Merc or BMW besides the pricing. Live by the sword die by the sword. I'm sure Lexus can play this downward spiral game as well but they'll just be Toyota's...

What you guys are forgetting is that loans and living beyond means are the norm now, its not even thought twice about any longer. Thats exactly the desired effect....
 

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It seems like that's what's helping them but the price of the next SC seems like it will change that as it has been rumored to be around $150k!
 

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If it is going around for that price you mentioned it will take almost forever to depreciated. It will just be like the 90's NSX which still holds a hefty price tag today at $30K+. For an almost 30 year car its alot. But the only porblem was not too many was able to afford such a car then with the low numbers sold it just holds it value strongly.
 
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