[soarer]

The guys at Lexus featured the RC in it's latest BEYOND story

The Lexus RC is the subject of the latest BEYOND story on the Lexus International website:

The RC will fill a long-standing gap in the Lexus lineup. “When we looked at the freshly carved model of this car, we were immensely excited because we were doing what hadn’t been done before: making a coupe,” recalls Junichi Furuyama, previously chief engineer of the RC. “To strengthen the emotional value of the brand and to appeal to younger generations, introducing a coupe to the range was a must for Lexus.”

Purposefully pared back to put focus on performance, the RC will provide one of the purest and most exhilarating Lexus driving experiences. It will be as luxurious as it is high performing, says Furuyama, and will “deliver superior drivability at a higher speed or in a higher g-force environment.”
Like all BEYOND stories, the text is accompanied by some excellent photography — here’s a sampling:

The standard RC has been out of the spotlight with the introduction of the RC F SPORT & RC F, so it’s nice to see this feature.

(Always enjoy the presentation of these BEYOND stories online — be sure to check it out.)

(source: lexusenthusiasts.com)

See the full BEYOND article on the Lexus Global website at: The Reveal - Issue 3 | Lexus International

 

[Odetta]

Beautiful photos the red here is just magnificent.

I just don't know if I can read all that marketing jargin. Appeal the the younger generations..sure. Will they buy it or even afford it. You guess.

 

[soarer]

Beautiful photos the red here is just magnificent.

I just don't know if I can read all that marketing jargin. Appeal the the younger generations..sure. Will they buy it or even afford it. You guess.

thats a great shot but what i liked even more was the shot showing the interior and exterior, always loved how red and tan looks

 

[Lex Luther]

The interior of the vehicle looks amazing. Love the combo of the red exterior, beige and black interior.

I really like this particular quote:

It will be as luxurious as it is high performing

That is what I want in a vehicle.

 

[Odetta]

thats a great shot but what i liked even more was the shot showing the interior and exterior, always loved how red and tan looks

To each their own. Personally it looks great with the contrast and all but Im not in for the maintenance for the lighter tones.

 

[soarer]

To each their own. Personally it looks great with the contrast and all but Im not in for the maintenance for the lighter tones.

that is true, since it's mainly going to be me in it and lady friends of mine there shouldn't be too much of an issue. and for me it's just really hard to pass up on a red car with a tan interior

 

[Odetta]

Even with the reds or greys it takes the right type of person to maintain those interiors. No food and drinks etc.Just OCD on everything.

 

[soarer]

Even with the reds or greys it takes the right type of person to maintain those interiors. No food and drinks etc.Just OCD on everything.

yeah basically, it's a lot to do but if you really want it then going through all of that to keep it mint will be worth it, i know i can be far more OCD than most i know

 

[Odetta]

And for a coupe like this i have only one other passenger and thats it.