I asked a sales manager at a Houston dealership yesterday about pricing. Their guess is ~$55K well optioned. That would be my limit on the car. Told them I would probably pass on it if it went over that. It is too similar to the 2014 IS350 F Sport at $48.5K to justify a significantly higher price. The new BMW M4 coupe, with a 3 liter turbo 6 reported to have 416-450hp, has been estimated to price at just over $60K. The RC F will be the Lexus answer to the M4, but Lexus will consider the M4 and other competitors when pricing the RC350 and RC F. The M4 will be a very attractive, if less reliable, alternative to a $55K RC350, especially if the M4 prices in the $62K area. I'm hoping the RC350 will price closer to $50K (with the upgraded paint process), and the RC F (possible future pre-owed purchase for me) in the $65K area. Competition is good for us consumers
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