Join Date: Dec 2014
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Sorry, but I have to disagree with both of you (OneofOne & spoonful).
First, only the RC-350 F Sport would compete directly with S5, not the RC-F. The S5 is higher in price (~$6K more) but also has about 30 more hp. The RC-F would compete with the RS5.
To the other point, luxury coupes do not compete directly with "muscle cars" as they are mainly built around horsepower vs. refinement for luxury sport coupes. Even the RC-F has a relatively underpowered V-8; more evidence that total power was not their main objective.
As for the price point similarity, a Mustang GT and a RC-350 are miles apart on the power vs. luxury scale. Basically, it comes down to the old question of would you rather have "show" or "go". Admittedly, the RC-F seems to offer both...
You're right. If someone were to compare an M4 with a GT, then an RC-F would also work. Though, I'm not sure why anyone would purposesly compare them, other than for perfomance comparison, as they are marketed to very different clientele.
For example, I bought the RC-350 F Sport for just under $60K w/TT&L. For that price point, give or take a few thousand, I could have purchased a 2014 Shelby GT 500. However, 600+ horsepower doesn't appeal to me unless it's wrapped in a luxury package.
I would also suspect that MOST others that are in the market for luxury sport coupes wouldn't consider the Mustangs, Camaros, or Challengers either. It just comes down to knowing your audience and effectively marketing to them. The general Mustang market is a different sect than the general luxury market. "General" being the operative word, of course.